O U R S E R V I C E S
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We work with you to identify the tone of voice and language that will support your brand positioning and enable your brand to best connect with your target audience. We write, script and edit a wide range of content to meet your needs.
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Writing readable copy is a skillset that not everyone has. Understanding the constraints in certain environments, such as regulated environments, is another. We have years of experience in writing usable copy for regulated, and other, sectors – whether for brochures, mainstream media, websites, packaging or social media. We also create and edit scripts for:
Video
Email
Radio stings & ads
Like copywriting, editing is a specific skill. We pay attention to the readability of the text, its tone, language, logic, and length – ensuring that all are appropriate for the context, and that the core purpose of the text is delivered.
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This is the process of identifying your existing content and measuring its performance against specific criteria. A content audit can also identify content gaps and other problematic content such as SEO-unfriendly duplicated content.
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Content strategy is the creation, publication and distribution of content to support your marketing and comms objectives. We help you to define your core messaging themes, to identify the most effective and relevant platforms to reach your audience, to determine your CTAs, to agree the most appropriate format type (video, audio, blog, ebook, infographics etc.) for each content theme, to understand how best to use keywords in your content, and we test your content for readability.
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Social media messaging is most effective when it resonates or connects with its audience. While one off posts can sometimes do this, themed content that is aligned with your business objectives, can be much more powerful and memorable. We identify relevant themes and content series to meet your audiences’ needs, and create credible and relatable content with clear CTAs to support your goals. We also supply branded digital assets to support your messaging.
