M E M B E R O R G A N I S A T I O N

American Chamber of Commerce Ireland

Brand Evolution | Brand Guardianship

The American Chamber of Commerce Ireland (AmCham) is the collective voice of US companies in Ireland and the leading international business organisation supporting the Transatlantic business relationship. They support their members through networking, leadership development and representation to Government, Media and Stakeholders.

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The Task

InsideOut was tasked with evolving the AmCham brand identity to align with their core values -  Excellence, Supportive, Integrity, Connection, Innovation and Serious Fun - while encapsulating the dynamism of the organisation. It was essential for the brand to connect with its members, firmly establishing AmCham as an organisation with purpose and impact.

Our Approach

In order to effectively communicate the brand values we combine vibrant colour and active shapes into compelling compositions. Elements from the existing logo were developed into graphic devices, building a versatile visual  toolkit. Illustrating movement and energy is central to the visual system, which is adaptable to different formats and media.

The result is a dynamic and flexible brand, reflecting AmCham's energy and innovation, while repeatedly captivating its members.

One way AmCham supports their members is through virtual/in person events, webinars, and roundtable discussions held throughout the year. We work alongside the AmCham team by delivering a diverse array of digital and print assets and aiding them wherever possible to strengthen their brand communication.

All deliverables adhere to the AmCham brand, however each event has a unique visual language, expressing a particular theme.