Duck Lane
H O S P I T A L I T Y
Duck Lane
Logo Design | Brand Identity | Rebrand
The Task
We were asked to create a new, fresh brand identity for Duck Lane that would bring together the bakery, café and shop. A place to casually pop in for a delicious coffee-to-go, to grab your artisan sourdough bread or to simply come together and enjoy time with family and friends. The identity also needed to support their future Duck Lane Chocolate line.
Our Approach
The duck was part of the previous brand identity and an essential icon to bring forward. After an in-depth briefing session with our client, we started by exploring a variety of illustration styles and type designs and developed brand identity concepts that varied in style and overall look and feel. This made it easy for our client to identify which brand personality resonated with them the most.
The Result
A quirky new brand identity that feels considered, is exquisitely crafted and fit for purpose.
Outputs that create Impact
Logo Design
Brand Identity
Brand Guidelines
