Irish Sailing

April 24, 2024 Susan Cody

M E M B E R O R G A N I S A T I O N

Irish Sailing

Website Design | UI/UX | Project Management | Content

Brief

Irish Sailing requested our assistance with the delivery of a new website. The existing website was dated, content heavy and overwhelming, and no longer supported the national governing body’s objectives. The new website also needed to bring ‘in-house’ a separate Try Sailing website with its own look and feel.

Challenges

Duplicated content
Not optimised for mobile
Branding unclear
Multiple stakeholders
Limited resources
Poor user experience (UX) – complex navigation, unstructured content, multiple menus (both menu bars and on page menus), unintuitive language, unclear UX system, duplicated titles)

Before – Extensive, multiple menus across the site made navigation difficult

Before – A tired looking website in need of a user-friendly UI interface and a fresh design

Services supplied

Discovery Phase, including: stakeholder interviews, website analytics, expert usability review, content audit, peer review
Content Matrix and Information Architecture
Content Creation, Content Management and Content Migration
Website Design (UX/UI Design System)
Project Management
UAT Management
Digital Brand Guidelines
Training

Results

A streamlined, easy-to-navigate mobile-first website, – with a contemporary, user-friendly design that is brand consistent.

The new sailing.ie website supports Irish Sailing’s mission of increasing interest and participation in sailing, windsurfing, cruising and other watersports, and enables the national governing body to better serve its stakeholders: clubs, training centres, instructors, coaches, participants and Ireland’s high performance team.

After – Simplified, intuitive Information Architecture and strategic use of Footer

After – Brand new content supporting Irish Sailing’s objectives

After – Improved UX Design System: Supporting site consistency and user navigation

Digital Brand Guidelines

Digital brand guidelines were provided to support the Irish Sailing team and to ensure brand consistency.

Irish Sailing hired InsideOut to project manage a re-build of our website, end to end, from user analysis to requirements, to design, build, test, user acceptance and launch. InsideOut were an excellent partner start to finish. Phases and ownership were clear from the start. They were flexible and highly professional in their approach, which made buy-in and acceptance easier. And they were efficient and effective in their approach to dependencies, milestones and bottlenecks. InsideOut became one of the team in their approach and yet remained independent, guiding us in matters of strategy. InsideOut also provided online brand guidelines and team training which were excellently executed. Irish Sailing gained great value from InsideOut's assistance in delivering our project. We have retained them as a partner in the area of Brand and Online and would strongly recommend them.

Tim Bourke, CEO, Irish Sailing

Take a look at Irish Sailing’s website www.sailing.ie