Mater Private Network
H E A L T H C A R E
Mater Private Network
Brand Refresh | Brand Repositioning
Context
In 2020 Mater Private moved from a single flagship hospital in Dublin to a country wide private healthcare network, with two acute hospitals and a range of national facilities providing greater access to patients and offering various types of care and services across Ireland.
The Task
To evolve their existing brand to 'Mater Private Network' and refresh their look and feel, positioning them clearly as a premium contemporary brand while honouring their brand history.
The design evolution needed to resonate and connect with a wide range of stakeholders: from the general public, consultants, staff, investors, GPs, to insurance companies.
Mater Private brand identity refresh
Mater Private Network brand application
Mater Private Network brand application imagery
Mater Private Network new brand colour palette
The Result
A refreshed brand identity that is fit for purpose, supporting Mater Private Network’s continued national growth.
Outputs that create Impact
Logo Redesign
Brand Identity
Brand Application
Brand Guidelines
Brand Book elements