H E A L T H C A R E

Mater Private Network

Brand Refresh | Brand Repositioning

Context

In 2020 Mater Private moved from a single flagship hospital in Dublin to a country wide private healthcare network, with two acute hospitals and a range of national facilities providing greater access to patients and offering various types of care and services across Ireland.​​​​​​​

​​​​​​​The Task

To evolve their existing brand to 'Mater Private Network' and refresh their look and feel, positioning them clearly as a premium contemporary brand while honouring their brand history.

The design evolution needed to resonate and connect with a wide range of stakeholders: from the general public, consultants, staff, investors, GPs, to insurance companies.

The Result

A refreshed brand identity that is fit for purpose, supporting Mater Private Network’s continued national growth.

Outputs that create Impact

• Logo Redesign

• Brand Identity

• Brand Application

• Brand Guidelines