O U R S E R V I C E S
_branding
Investing in your brand supports business growth. We help you to define your core purpose and to position your brand so that it connects with your audiences in a meaningful and credible way. Using good brand design, we bring your brand strategy to life. In a world of distraction and short attention spans, our design team develops visual brand stories that captivate and resonate with their selected audiences.
-
Using stakeholder interviews and brand workshops, we help you to explore or review and define your core brand attributes including
vision, mission and values,
brand purpose
brand positioning (statement)
brand personality
– all fundamental brand building blocks to support your business’s objectives.
Workshop participants (capped at 8) should be representative, and capable of bringing opinions to the process and making decisions. Our workshops use exercises and tools tailored to meet your goals, which removes confusion and increases participation and buy-in from all stake-holders.
See our Saoirse case study
-
We follow a strategic process – considering the parent and child brands in a brand family together, to ensure that the exposure and value of each individual brand along with your overall parent brand, can be maximised. Brand architecture is a highly strategic component in your brand story and if not considered properly, can lead to brand confusion and costly marketing comms in the future.
-
We work with you to identity the essence of your brand and capture it in memorable components that consumers can relate to and recall, including your brand name, logo, tagline and visual identity (colour palette, font, iconography, illustrations, photography).
We also carry out brand identity audits. Our brand identity audit reviews the clarity and consistency of your brand across all channels and touchpoints, assesses your brand identity’s alignment with your vision, mission, values and goals, and evaluates its relevance, memorability and distinctiveness for your target audience.
-
Once your brand identity is ready, we can apply it to your marketing and communications collateral, including
packaging
brochures
websites
digital assets
slide decks
internal comms
ad campaigns
wayfinding
premises / location branding
vehicle branding
events & expos
annual reports
stationery etc.
We can also develop brand guidelines that lay out exactly how to use your brand identity in multiple scenarios. This ensures that your brand is presented consistently in all use cases – making it easier for audiences to recognise and remember it.
